About me
Hi, I'm Alex. I'm a marketer with an itch to build. For most of my career, I've worked at the intersection of data and psychology, figuring out what compels someone to act. I came to marketing via finance and analytics, which is probably why I always gravitate to the data and logic in things to open exploration and creativity.
Right now I lead growth at Clerk, where I get to drive everything from content strategy and AEO/SEO to partnerships and paid acquisition. I'll write about Clerk when it's relevant, and I'll always be upfront about it.
I lean heavily on data, logic, and increasingly AI tooling. I use AI openly as a thinking partner, writing accelerator, and coding co-pilot. This site itself was built with help from Claude. I believe the best marketers in the next decade will be the ones who learn to build, and that's exactly what I'm doing here. I write about what I'm learning because I love sharing knowledge and learning from others in return.
I hope you find even just a morsel of insight in what I share and experiment in your own way.
Career Timeline
Clerk
Now
Head of Growth Marketing
Nov 2023 – Present
My first foray into dev marketing — and the most fun I've had in my career. In a short period, I built a full-funnel growth engine from the ground up.
Growth Marketing Manager → Senior → Head of Growth
DraftKings
Manager, Growth Marketing
Apr 2022 – Nov 2023 · 1 yr 8 mos
A quick stop where I gained exposure to GTM strategy for an emerging and highly-regulated consumer product and lived in the weeds of a new age MTA solution.
Oracle
Principal Product Manager, Data Strategy
Jan 2016 – Apr 2022 · 6 yrs 4 mos
Six years of learning to find signal in noise at enterprise scale. Started as a senior analyst running causal A/B/n testing, evolved into building data strategy and audience modeling at the product level. This is where I learned to think in systems, not campaigns.
Senior Analyst, CPG → Principal Analyst → Principal PM, Data Strategy
Freelance Consulting
Digital Analytics Consultant
Apr 2014 – Jan 2016 · 1 yr 10 mos
Went solo to pressure-test whether my skills worked outside one company. They did. Helped businesses across a spectrum of industries set up analytics, understand their data, and make better decisions. Learned to sell, scope, and deliver on my own.
IMM
Analytics Manager
Nov 2011 – Jan 2016 · 4 yrs 3 mos · Boulder, CO
Where it started. Finance and accounting background gave me the foundation — P&Ls, forecasting, budgets. Moved into analytics and discovered I liked asking “why” more than reporting “what.” Built the analytical instincts I still rely on.
Financial Analytics → F&A Supervisor → Analytics Manager