A marketer with an itch to build.

I'm Alex. I lead growth at Clerk, and this is where I write about the things I'm trying, building, and figuring out.

I came to marketing through finance and analytics. I've spent most of my career somewhere between data and psychology, trying to understand what makes people act. I like following a question, looking at the evidence, and seeing where it takes me.

Lately, that curiosity has led me to build more of my own tools. I use AI as a thinking partner and coding companion, and I'm learning by making things. This site is part of that.

Some things here will be worked-through ideas. Others will be a short observation or a question I'm still sitting with. I don't have everything figured out. Writing helps, and I hope something here is useful to you, too.

I'll write about my work at Clerk when it's relevant, and I'll always be clear about that connection.