Growth7 min read
How I decide what to work on and what to ignore
A weighted scoring model for prioritizing growth experiments objectively — the Impact Score formula I built to cut through the noise and stay focused.
A personal notebook by Alex Rapp
A little space to think.
I'm Alex, a marketer with an itch to build. This is where I share what I'm trying, learning, and figuring out along the way.
GrowthBuildingThinking out loud
The latest
All writingGrowth7 min read
How I experiment
Experimentation is at the core of my growth strategy — a framework for designing, running, and learning from growth experiments at high velocity.
A note, now and then.
New writing, delivered when there's something worth sharing.